App Design – Carechums is the result of a D&AD competition project. I chose to work on the brief presented by 21 Grams, which was to develop an idea that raises awareness about the need for caregivers to prioritise their own health, especially their mental health, and to encourage them to make a doctor’s appointment.

To target young adult caregivers, I came up with an idea to create an app that would allow them to come together, interact, and learn about their health in an enjoyable and engaging way. The app included multiplayer games, some of which were locked. To unlock these levels of the games, the caregivers had to go through daily health checks. This helped them to take time out of their caregiver roles and focus on their own health. The app also had a 24/7 health line for added support.