Bloom & Bold
Bloom & Bold is a beauty and cosmetics range that celebrates women over 40 years of age.
This demographic is often misrepresented and overlooked as consumers, frequently made to feel older than they are with traditional anti-ageing products. The initiative addresses this issue by launching an awareness campaign alongside the branding and packaging of a unique beauty range. The brand name Bloom & Bold embodies the essence of this mission and features a variety of skincare and makeup items. The packaging utilises bold colours and patterns to ensure visibility in an overcrowded market. The campaign highlights real stories from a diverse group of women within the target audience, sharing their bold moments that inspire them to continue to bloom.
View Next
